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5 brands that are experimenting with NFTs

5 brands that are experimenting with NFTs
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Coca-Cola and Campbell s make a move into NFT scene

Details 29 July 2021 Coca-Cola and Campbell Soup Company have made a move into the non-fungible token (NFT) scene, joining brands such as Budweiser, Dole, P&G and Warner Bros, among others. Ahead of International Friendship Day on 30 July, Coca-Cola is auctioning a set of four collectible NFTs. The Friendship Box was inspired by video-game loot boxes, playing on the popular video game feature involving sealed mystery “boxes”. The collection comprises some of Coca-Cola’s reimagined iconic assets, with each NFT inspired by shared moments of friendship. According to Coca-Cola, the digital collectibles were created in partnership with developer Tafi, creator of custom 3D content for avatar and emoji systems, with the initial concept developed by Vice Media s VIRTUE. 

Coca-Cola s NFT Collectibles Auction in Decentraland; To Donate Proceeds to Special Olympics

Coca-Cola s NFT Collectibles Auction in Decentraland; To Donate Proceeds to Special Olympics
techtimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techtimes.com Daily Mail and Mail on Sunday newspapers.

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