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Published May 14, 2021 Courtesy of Kellogg
Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
The Cheez-It celebration that takes the cake
As Kellogg s Cheez-It brand turn 100, a celebrity chef is giving it the cheesiest birthday cake possible literally.
Chicago restaurateur Stephanie Izard of Top Chef fame concocted the Cheez-Itennal Cake to help consumers nationwide celebrate 100 years of the orange square snack crackers. The cake, which will be sold in limited quantities on Goldbelly starting May 17, contains the equivalent of an entire box of Cheez-Its. The cake is made with Cheez-It flour, there’s Cheez-It shortbread crumble between each layer and there are chocolate-covered Cheez-Its on t
TPN Named Shopper Agency Of Record For Bel Brands USA
Creative commerce agency will propel company s retail strategy to optimize growth and expansion
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DALLAS, May 11, 2021 /PRNewswire/ TPN, the creative commerce agency, today announces that it has been selected as the shopper agency of record for Bel Brands USA. The business, which will be led out of TPN s Chicago office, will include strategic planning and omnichannel activation across Bel s core brands, including The Laughing Cow®, Babybel®, Boursin®, Kaukauna®, Merkts®, Price s®, Owl s Nest® and Nurishh®.
TPN NAMED SHOPPER AGENCY OF RECORD FOR BEL BRANDS USA