In middle school, Alex Fong would spend 15 hours a week on Yahoo Answers, helping strangers sort through their aquarium conundrums. He answered questions like: “Why are my fish sick?” “What can I do with this 10-gallon tank?” “What fish can live together?” To address the tougher questions, he poured over aquarium books. He tried to make his answers detailed and long. After a month of posting, he earned the “top contributor” designation with 477 points and a 79 percent best answer rate. “I saw a lot of people who had questions that were valid, that I would have had as a beginner too. So I wanted to help them,” Fong says. “I felt bad for people, honestly. They were asking for help. And they weren’t getting it.” So Fong joined the ranks of millions just like him and took it upon himself to bring clarity to the clueless.
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Search engines are one of society’s primary gateways to information and people, but they are also conduits for misinformation. Similar to problematic socia