| 21 December 2020
Anticipating the impact of the Covid-19 pandemic to be receding, Strategy Analytics is predicting record holiday sales of connected TV devices in the fourth quarter of 2020.
In its Global Connected TV Device Vendor Market Share study, the analyst calculates that global sales of connected TV devices will reach more than 111 million units, representing growth of 32% compared with the previous quarter and 6% compared with the same quarter a year ago.
Games consoles are set to be the fastest growing device, with Q4 sales expected to grow by 150% compared with Q3. By contrast, growth in media streamers will be 42% and smart TVs 9%. The strong Q4 will said the analyst bring full-year 2020 sales to 315.6 million units, an increase of 6% on the 2019 level and the highest ever total.
4 months ago
BOSTON–(BUSINESS WIRE)–
Global sales of connected TV devices are set to reach a new record this quarter as holiday demand and recovery from the impact of the pandemic drive sales to more than 111 million units, according to the latest research from Strategy Analytics’ Connected Home Devices service. This represents growth of 32% on the previous quarter and 6% compared to Q4 2019. According to the report, Global Connected TV Device Vendor Market Share, games consoles will be the fastest growing device, with Q4 sales expected to grow by 150% compared to Q3. Growth in media streamers will be 42% and smart TVs 9%. The strong Q4 will bring full-year 2020 sales to 315.6 million units, an increase of 6% on the 2019 level and the highest ever total.