Multiple brands have pulled advertising from GB News, the upstart channel promising to take on so-called cancel culture.
Ikea, cider firm Kopparberg and Octopus Energy have withdrawn their adverts on the network following its launch on Sunday.
GB News, positioned as a rival to the news and current affairs offerings of the likes of BBC and Sky, is fronted by veteran broadcaster Andrew Neil.
GB News launched and promised to offer an alternative to current affairs shows from the likes of the BBC and Sky (Gareth Milner/GB News/PA)
He said the channel would not be “another echo chamber for the metropolitan mindset that already dominates so much of the media”.
Ikea among brands pulling advertising from GB News
rte.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from rte.ie Daily Mail and Mail on Sunday newspapers.
Several big brands already pull advertising from upstart channel GB News
irishmirror.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from irishmirror.ie Daily Mail and Mail on Sunday newspapers.
GB News: Ikea, Kopparberg and Octopus Energy pull advertising from news channel following launch
scotsman.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from scotsman.com Daily Mail and Mail on Sunday newspapers.
GB News Gives Fox a British Accent - The Atlantic
theatlantic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theatlantic.com Daily Mail and Mail on Sunday newspapers.