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May 24, 2021 10:58
Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations.
The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement.
Sanitarium Health Food Company head of marketing, Jessica Manihera, said: “Weet-Bix has always been the embodiment of both our kids’ and country’s sense of invincible belief. Whatever it is Aussie kids are dreaming of, Weet-Bix is the wholegrain goodness to fuel it.”
Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.
Central Federation League New Plymouth Rangers travelled to Memorial Park, Palmerston North, to play league leaders PN Marist on Sunday. Rangers could not quite reach the same level of performance as last week, losing 4-1. Again Rangers did not start so well with early pressure on their goal. But for some outstanding defensive work by Lizzie Ingham, Jess Browne and goalkeeper Sophie Campbell, the 2-0 half-time score line to Marist could have been worse. Two quick goals from Hannah Buzan and Kirsty Gledhill gave the Palmerston side their lead just after the half-hour mark. The second half saw Rangers begin to lift their own intensity and get in the ball more.