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MILWAUKEE, April 26, 2021 /PRNewswire/ Harley-Davidson (NYSE: HOG) today announced its new Icons Collection, an annual program offering very limited edition motorcycle models designed to elevate traditional forms and celebrate Americana, either by revisiting classic Harley-Davidson design themes or by exploring ideas that represent the future of motorcycle style.
“With The Hardwire, we made a commitment to introduce a series of motorcycles that align with our strategy to increase desirability and to drive the legacy of Harley-Davidson,” said Jochen Zeitz, chairman, president and CEO Harley-Davidson. “With that in mind, I am proud to introduce our new limited production Icons Collection, a series of extraordinary adaptations of production motorcycles which look to our storied past and bright future.”