7UP asks youngsters to ‘Think Fresh’ in new summer campaign
The TVC celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.
06 Apr, 2021 - 12:12 PM IST | By indiantelevision.com Team
MUMBAI: Carbonated beverage brand 7UP has launched a new TVC encouraging India’s youth to look at everyday curve ball situations through a lens of fun and light-heartedness. The ad film featuring 7UP’s mascot Fido Dido celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.
The commercial, which reiterates the brand’s ‘Think Fresh’ philosophy, opens with the mascot and his crush exchanging stolen glances until their moment is suddenly interrupted by loud and peppy music from the adjacent house. His love interest is distracted by the muscular guy next door and stats paying more attention to him instead. Dido is left disappointed. The 7UP bottle comes to his rescue and inspires him to think fresh
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