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Researchers from California Polytechnic State University and University of Oregon published a new paper in the
Journal of Marketing that examines the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies.
The study, forthcoming in the
Journal of Marketing, is titled The Control-Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes and is authored by Cindy Wang, Joshua Beck, and Hong Yuan.
Over the past few decades, marketers have experimented with pricing strategies that delegate some or all of the price determination to consumers. Their goal is to engage consumers, boost sales, enhance brand loyalty, and contribute to a sellers overall competitive position. However, in recent years many firms, including Priceline.com, Panera Bread, and the Metropolitan Museum of Art in New York, have abandoned their once-famous use of participative pricing and reve
Washington [US], February 19 (ANI): Researchers from California Polytechnic State University and the University of Oregon during a recent study examined the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies.
Salinas, CA – Chick-Fil-A
A Chick-Fil-A will soon be arriving in Salinas. It will be located at the Northridge Mall and is currently under construction, according to city officials. As reported by KSBW in March 2020, plans for the restaurant were approved in June 2019 and it was originally thought the restaurant would open in summer 2020. There are no Chick-Fil-A’s in Monterey County. Currently, the closest one is in San Jose on Blossom Hill Road.
New Orleans, LA – SoLou
The new restaurant Chef Peter Sclafani, Kiva Guidroz and Michael Boudreaux are opening in the former Rum House building will be called SoLou. SoLou comes from “South Louisiana” and will feature the culture and cuisine of the region, paired with an elevated dining experience and atmosphere.
Salinas, CA – Chick-Fil-A
A Chick-Fil-A will soon be arriving in Salinas. It will be located at the Northridge Mall and is currently under construction, according to city officials. As reported by KSBW in March 2020, plans for the restaurant were approved in June 2019 and it was originally thought the restaurant would open in summer 2020. There are no Chick-Fil-A’s in Monterey County. Currently, the closest one is in San Jose on Blossom Hill Road.
New Orleans, LA – SoLou
The new restaurant Chef Peter Sclafani, Kiva Guidroz and Michael Boudreaux are opening in the former Rum House building will be called SoLou. SoLou comes from “South Louisiana” and will feature the culture and cuisine of the region, paired with an elevated dining experience and atmosphere.