The seafood firm has introduced a new colour scheme, fresh photography and on-pack serving suggestions
Young’s Seafood has poured further investment into its chilled offering with a pack redesign aimed at attracting younger, health-conscious consumers.
Featuring a new colour scheme, fresh photography and on-pack serving suggestions, the new packaging has begun to roll out on fresh products such as breaded fish and salmon fillets.
The brand said it had settled on the update after undertaking consumer research that emphasised the importance of trust, taste and expertise to shoppers. It claimed a follow-up survey on the new look found it was appealing to 92% of consumers.