PHOTO: PYROWAVE
A Quebec-based start-up is coming closer to realizing a circular economy for plastics manufacturers and helping to save the planet, one yogurt cup at a time.
Pyrowave has developed a technology that nukes hard-to-recycle plastic trash back into identical virgin resins. Named “One to Watch” in the global 2018 50TOWATCH clean techs, it recently caught the attention of Michelin. In the fall of 2020, the French company announced it was investing in Pyrowave’s microwave company. A Michelin executive now sits on Pyrowave’s board.
The global tire manufacturer’s goal is to increase to 100% the composition of its tires made of sustainable material. Using recycled styrene produced by Pyrowave’s technology will help it do that. And Michelin’s involvement will help Pyrowave bring its technology to market faster, says Jocelyn Doucet, the company’s CEO and co-founder.