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Brands on Fire: Dunkin June 3, 2021 by Sherry Chiger Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart. Dunkin’ has experienced a number of changes during the past few years: a rebranding from Dunkin’ Donuts that was completed in January 2019; an overhaul of its marketing operations that included the July 2020 creation of a new position, chief digital and strategy officer, a move that confirmed an emphasis on building a “digital ecosystem”; and the December 2020 completion of the company’s sale to Impulse Brands for $11.3 billion. Through it all, however, the quick-service restaurant chain promoted its brand through a broad range of innovative partnerships that tapped into cultural moments, Gen Z and millennial audiences and the power of limited-edition merchandise.

New yorkUnited statesAdam ripponDrayton martinCharli damelioBusy philippsNational coffee dayDunkin donutsNational dunkin dayNational coffee dunkin dayPhoto sourceImpulse brandsBrand stewardshipCharli cold foamSweet cold foamNational dunkin