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(Reuters) - Publicis, the world’s third-largest advertising group, on Thursday beat market expectations as it returned to organic growth for the first time since before the pandemic, fuelled by high demand for digital advertising in the United States.
FILE PHOTO: The logo of Publicis group is seen at the high profile startups and high tech leaders gathering, Viva Tech,in Paris, France May 16, 2019. REUTERS/Charles Platiau/File Photo
In the face of growing domination by Facebook and Alphabet’s Google, the Paris-based group is striving to move from traditional print and TV ads to targeted digital campaigns steered by data.
By Syndicated Content
By Milla Nissi
(Reuters) - Publicis, the world s third-largest advertising group, on Thursday beat market expectations as it returned to organic growth for the first time since before the pandemic, fuelled by high demand for digital advertising in the United States.
In the face of growing domination by Facebook and Alphabet s Google, the Paris-based group is striving to move from traditional print and TV ads to targeted digital campaigns steered by data.
In a call with reporters, Chief Executive Officer Arthur Sadoun said the return to growth demonstrated that the acceleration towards digital channels, data, and commerce in general is a tidal wave accelerated by the crisis.
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