A long, dark year : Twelve months into the Covid conservation crisis in Africa independent.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from independent.co.uk Daily Mail and Mail on Sunday newspapers.
Dorine Reinstein
For the past few years, luxury tourism in Africa has revolved around exclusivity, sustainability, conservation and community upliftment. Many companies, however, were said to pay lip service to sustainability without being truly committed. Tourism industry players agree that if Covid-19 has had any positive effects, it is that the pandemic will pave the way for true sustainability and conservation.
James Haigh, head of sales at Lemala, said the luxury tourism companies that thrive will be those that are truly sustainable. We often heard companies say that their people are at the core of their business Haight said. However, the pandemic has shown this wasn t always true. The criteria to be sustainable are quite simple: Do right by your trade partners, your employees, your guests, your neighbours, the local population and wildlife. Then, you will thrive.