There are 12 films in all, six of which are part of the #TeamHaiTohMazaaHai campaign, which takes forward the core idea of the Indian fanâs love for the game of cricket, featuring some of the gameâs stars such as MS Dhoni, Hardik Pandya, Rohit Sharma, Shikhar Dhawan and Shreyas Iyer.
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Gully cricket has yet again been used as the canvas to bring to life the passion with which Indians play and love their favourite sport. It also brings to fore the fact that only teams make cricket what it is.
The other six films are part of the #Dream11PeDimaag campaign, starring Captain Dhoni, who urges the viewers to use their âdimaagâ on Dream11.
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Dream11 highlights âteamâ and âskillâ for IPL season ad burst
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The campaigns highlight the brandâs skill based game positioning while also focusing on the idea of building a good team while on the platforms.
Fantasy sports platform Dream11âs latest ad campaign for IPL 2021 is a multi-pronged approach. The brand has launched a couple of ad campaigns - #Dream11peDimaag and #TeamHaiTohMazaaHai. The former carries forward Dream11âs core brand campaign âKhelo Dimaag Seâ which was originally tasked with positioning the brand and the platform as a game of skill and not just luck.
Similarly, #TeamHaiTohMazaaHai is more contextual. It s about the cricket season and retains the flavour of street cricket just like the brand s previous campaigns. The ads like the last campaign #YeMainKarLetaHoon also the highlight the âteamâ and the benefit of having a great one while in the game.
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