Shakespeare on advertising: BT hit the back of the net with Hope United campaign
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Internet harassment has been a major topic of public conversation in recent months. Nadia Whittome MP recently announced that she would be taking time off work after receiving death threats on social media, and sports stars such as Neal Maupay and Marcus Rashford have spoken out about the barrage of “vile and toxic abuse” they receive for simply doing their jobs.
To tackle the issue, telecoms brand BT recently launched Hope United: recruiting a crack squad of top footballers including Rashford, Gareth Bale, Lucy Bronze, Jordan Henderson, and others to educate consumers about online hate.
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