With friends and family still celebrating the start of a new year, for some Jamaicans this means an increase in alcohol intake. With the new COVID normal and curfew restrictions, many fear that alcohol consumption might take centre stage at family gatherings and small link-ups with increased exposure and ready access of alcohol to minors.
Now, through a collaboration with Red Stripe and The Ashe Company, a limited production series dubbed ‘Pon Anoda Level’ will address this issue, within the context of the family.
Michael Holgate, the creative director of Ashe and the writer of the three-part limited series, has been a strong social advocate and has seen his advocacy realized through the company’s philosophy of ‘edutainment’ - using the performing arts as a vehicle for education.
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‘Christmas still a keep!’ That is the message The Ashe Company hopes to send this holiday season as they get ready to roll out their annual Christmas special. Dubbed ‘12 Days of Christmas with the Ashe Ensemble’, the production will include dramatic pieces, as well as special musical arrangements and choreography.
“12 Days of Christmas was an idea coined by the ensemble as a gift to our fellow Jamaicans this holiday. Ashe has always been pioneers in spreading love and warming people’s hearts, especially at Christmas, and we thought if we have the capacity, the talent and everything necessary to put together a top-class production for our fellow Jamaicans, why not offer it you,” said Ifidel Williams, Ashe’s integrated marketing and communications lead.