Even as diners begin to reenter restaurants, the virtual brand boom continues
In June, nationwide chains continued to participate in the virtual brands movement as Snooze, an A.M. Eatery, introduced its own virtual concept to offer breakfast to customers all-day.
Virtual brand powerhouse C3 introduced its newest brand Kumi recently. This is the first new proprietary brand for the group this year, but it keeps the same flavors of the brand’s other concepts Umami Burger, Krispy Rice and Sam’s Crispy Chicken with Japanese-inspired food. It’s also the first of 10 new concepts to be announced from Sam Nazarian’s company this year.
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