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LONDON and NEW YORK, May 4, 2021 /PRNewswire/
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner.
Admix In-Play Advertising Now Verified by IAS
Now, the quality of Admix In-Play advertising is independently assessed and verified with the same rigor as wider digital inventory. This measurement is enabled by the powerful technology that IAS provides, helping to unlock significant potential across the In-Play category for the entire mobile advertising ecosystem, from brands to mobile game developers.
Admix partners IAS to offer first ever third-party verification for in-game ads
Four-year-old company wants to reassure advertisers that have been hamstrung by a lack of third-party verification for gaming ads.
by Omar Oakes
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Games monetisation company Admix announced two senior hires, expanding its operations into the US and EMEA.
Michael Silberberg joined the London-based firm as VP global agency partnerships. Based in New York, he spent the last 14 years at Google, most recently as global agency partnership lead.
Also joining Admix is Alex Faust, as EMEA VP AdSales. He recently spent over five years at Spotify as global head of multi-market activation and planning, leading the platform s international ad sales and brand partnerships team. He also previously worked at Microsoft for more than six years, most recently as sales leader of the multinational team.