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Attitudes to red meat shift following £1 5m campaign

Attitudes to red meat shift following £1 5m campaign
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United kingdomChristine wattsEat balancedEat balancedஒன்றுபட்டது கிஂக்டம்கிறிஸ்டின் வாட்ஸ்சாப்பிடுங்கள் சமச்சீர்

Livestock sector fights back against Veganuary

Livestock sector fights back against Veganuary >More in © Tim Scrivener Farm leaders are encouraging consumers to ignore calls to adopt a vegan lifestyle during the month of January. The not-for-profit Veganuary organisation claims its annual initiative encouraging people to give up meat and other animal products is increasingly popular. Balanced diet Some 125,000 UK consumers are said to have signed up to Veganuary, and some of Britain’s biggest retailers and fast food chains have launched their own vegan products. Vegan activists claim eating meat is bad for human health and contributes to climate change. But farm leaders say red meat remains important for a balanced diet – and argue that British dairy and livestock production is among the most sustainable in the world.

United kingdomLiam byrneTim scrivenerEat balancedBack british farmingஒன்றுபட்டது கிஂக்டம்லியாம் பெயரனேசாப்பிடுங்கள் சமச்சீர்மீண்டும் பிரிட்டிஷ் விவசாயம்

Farm levy bodies tool up for fight against Veganuary

by Gemma Mackenzie © Shutterstock / Natalia Lisovskay Sign up for our daily newsletter featuring the top stories from The Press and Journal. Thank you for signing up to The Press and Journal newsletter. Something went wrong - please try again later. Sign Up Farm levy bodies are gearing up to fight back against Veganuary and promote the benefits of red meat and dairy products to consumers next month. Scottish red meat levy body Quality Meat Scotland (QMS) has launched an online toolkit to help those working in the sector have “positive conversations about red meat” in January. UK levy body, the Agriculture and Horticulture Development Board (AHDB), is also launching a £1.5 million TV advertising campaign to promote British red meat and dairy products.

United kingdomKate rowellShutterstock natalia lisovskayChristine wattsLesley cameronHorticulture development boardQuality meat scotlandScotch beefScotch lambSpecially selected porkEat balancedஒன்றுபட்டது கிஂக்டம்கேட் ரோவெல்கிறிஸ்டின் வாட்ஸ்லெஸ்லி கேமரூன்தோட்டக்கலை வளர்ச்சி பலகை

New £1 5m campaign to show benefits of eating meat

New £1.5m campaign to show benefits of eating meat 16 December 2020 | The collaborative campaign will be delivered across the pork, beef, lamb and dairy sectors A new £1.5m campaign will be launched next month to encourage the British public to continue eating meat and dairy as part of a balanced diet. The Eat Balanced TV advertising campaign, spearheaded by the AHDB, will be a cross-sector campaign by the meat and dairy industries. The campaign aims to highlight the nutritional benefits of red meat and dairy, whilst showcasing Britain’s high standards in food production and sustainability. It will highlight how meat and dairy contain essential nutrients not found in plant-based diets, such as vitamin B12.

United kingdomChristine wattsEat balancedMarketing officer christine wattsஒன்றுபட்டது கிஂக்டம்கிறிஸ்டின் வாட்ஸ்சாப்பிடுங்கள் சமச்சீர்சந்தைப்படுத்தல் அதிகாரி கிறிஸ்டின் வாட்ஸ்