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Sputnik International
Shiseido looks to the future of beauty marketing
Shiseido looks to the future of beauty marketing
Neville Brody’s creative agency Brody Associates translates the Japanese brand’s 150-year history into a modern philosophy – from Ginza pharmacy to global brand
After three years in development, Brody
Associates announces the newly restructured Shiseido brand code.
Photography: Nick Rochowski.
For Brody Associates, creating a brand identity for Shiseido was akin to developing a new language. Since it was founded 150 years ago, Shiseido has pioneered a unique approach to beauty, encouraging diversity through inclusive campaigns and offering products that are as equally grounded in nature as they are in science.