The plant-based dairy industry in the Asia Pacific region has traditionally seen products such as soy milk and almond milk lead the pack, but recently firms have been utilising many more unique plant-based sources to produce dairy alternatives, or creating new interesting plant-based formats to attract consumers.
May 24, 2021 10:58
Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations.
The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement.
Sanitarium Health Food Company head of marketing, Jessica Manihera, said: “Weet-Bix has always been the embodiment of both our kids’ and country’s sense of invincible belief. Whatever it is Aussie kids are dreaming of, Weet-Bix is the wholegrain goodness to fuel it.”
Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.
Australian Woman Dies from Blood Clots Days after Getting AstraZeneca Vaccine
May 10th 2021, 5:55 pm
Third reported case of thrombosis, or blood clots in the arteries and veins, linked to the AstraZeneca vaccine in Australia.
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This was announced by the
Therapeutic Goods Administration (TGA) on Friday, April 16, after it met to investigate the link between the vaccine and the patient’s death. According to the TGA, the person who died was Genene Norris, a 48-year-old woman from the Central Coast region of the state of New South Wales.
Norris received her dose of the AstraZeneca coronavirus vaccine on April 9. She was rushed to the hospital the following day after developing blood clots. She was then placed on dialysis and in an intensive care unit. She never recovered, and she died on April 14.