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Financial Services must fix their missed opportunity as consumers demand more engaging digital experiences 5th March 2021 Almost half of UK consumers (45%) prefer to engage with banks via apps rather than in person with members of staff, found a new study from VMware.  While two-fifths (39%) believe their smartphone is more important than their wallet in powering financial transactions (rising to 51% amongst 18-35 year olds). VMware surveyed more than 2,000 UK consumers, exposing the extent to which the digital-first, customer-obsessed mantra that was ushered in by the FinTechs and Challenger Banks, has transformed the customer battleground. However, while most industries underwent a seismic digital switch as a result of the pandemic, the Financial Services industry has not matched the level of innovation. Less than one-third (30%) of consumers believe the Financial Services firms they interact with now deliver an improved digital experience compared to before the pandemic

United kingdomMatthew oneillFinancial servicesTechnology groupChallenger banksIndustry managing directorAdvanced technology groupஒன்றுபட்டது கிஂக்டம்மேத்யூ ஓனேிழில்நிதி சேவைகள்தொழில்நுட்பம் குழுசவால் வங்கிகள்தொழில் நிர்வகித்தல் இயக்குனர்