Jack in the Box Joins the Chicken Sandwich Wars With a Reimagined Chicken Dance on TikTok
Music star Becky G leads the campaign for the fast-food brand
The brand has partnered with pop star Becky G to promote its Cluck Sandwich.
Jack in the Box December 17, 2020
In October, Zaxby’s reignited the chicken sandwich war as a regional underdog to competitor brands like McDonald’s and Popeyes. Jack in the Box, the West Coast-based fast-food chain, has now joined the fight.
Jack in the Box s new chicken sandwich lineup consists of the Cluck Sandwich and the Cluck Deluxe Sandwich. Jack in the Box s cluck sandwiches. Jack in the Box
The Cluck Sandwich comes with a crispy chicken fillet, pickles, and a mystery sauce, all held together with a brioche bun. Jack in the Box s cluck combo. Jack in the Box
The deluxe version has the same bun and chicken combination, with the added bonus of mayonnaise, lettuce, tomato, guacamole, hickory smoked bacon, and cheddar cheese. According to Jack in the Box, these extra ingredients are a classic hit with consumers. Jack in the Box s cluck deluxe sandwich combo.
Jack in the Box Unveils New Chicken Sandwich With The Help Of Becky G And Reimagines Another Chicken Classic: The Chicken Dance marketwatch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketwatch.com Daily Mail and Mail on Sunday newspapers.
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Jack in the Box just announced 2 new chicken sandwiches as last year s biggest fast-food battle heats up again
By bchang@businessinsider.com (Brittany Chang) of Business Insider |
Jack in the Box just announced 2 new chicken sandwiches as last year s biggest fast-food battle heats up again
Fast-food chain Jack in the Box is expanding its chicken menu with two new chicken sandwiches, the Cluck Sandwich and the Cluck Deluxe Sandwich.
The new rollout falls on the heels of last year s heated chicken sandwich battle between Popeyes and Chick-fil-A but comes before McDonald s new chicken sandwich that will be unveiled early 2021.