The MIA returns with a revamped array of audiovisual content
Palazzo Barberini
The seventh edition of MIA - The International Audiovisual Market is set to unspool in Rome, between 13 and 17 October 2021, in all the usual Barberini district venues, boasting a jam-packed programme of panel discussions, audiovisual showcases and screenings equating to somewhere in the region of 200 different sessions over the course of four days. Following the “hybrid market” experience of 2020, on-site activities will once again be enhanced and complemented by online activities by way of the MIA Digital platform, which allows exclusive access to the market for thousands of users, who will be able to enjoy all activities in digital form as well as accessing a vast catalogue of unseen multimedia content.
The MIA returns with a revamped array of audiovisual content
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Carolyn McCall, ITV Chief Executive, said: Our H1 results demonstrate that ITV is emerging from the worst effects of the pandemic. We ve continued to implement our key strategic priorities and have further strengthened the business. Total external revenue was up 27% driven by 26% growth in ITV Studios revenue and a 29% increase in total advertising revenue within which total video on demand advertising was up 55%. We are now a more flexible, more efficient and more digital business. We have successfully completed the first phase of our More Than TV strategy and look forward to building on this platform to accelerate our transformation to a digitally led media and entertainment company.