MINISO shares consumer trends for this festive season
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GUANGZHOU, China, Dec. 21, 2020 /PRNewswire/ At a time when much is being said about retail being one of the industries hardest hit by COVID-19, the ever-expanding lifestyle retailer brand, MINISO, recently disclosed some data and consumer trends that may surprise many observers.
Insights gained from the analysis of more than 6 million transactions of 25 markets between 11/1 and 12/15 this year reveal some intriguing patterns in consumer behavior and purchasing tendencies.
Spanish customers shopping in MINISO stores
In major markets like China, which is already well on the way to economic recovery from COVID-19, MINISO s customers bought about 13% more festive gifts and other goodies by volume compared to last year. What s even more surprising is that in countries like the US and Spain, both of which are still battling the pandemic, local consumers also bought around