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IFRA Names Aurélie Perrichet as Regional Director May 4, 2021 Contact Author Kira Haslett Close Aurélie Perrichet, regional director, IFRA. Sponsored As Europe regional director, Perrichet will lead IFRA’s political and public affairs strategy in Brussels, including the development of IFRA’s advocacy strategy on the European Green Deal and the Chemical Strategy for Sustainability. Perrichet was born in France and previously worked with Specialized Nutrition Europe as executive director for nine years. Perrichet previously worked as a lawyer focusing in European law and policy. On their appointment, Perrichet said, “I am delighted to be joining IFRA. Fragrance has an essential place in the daily lives of Europeans, bringing a sense of joy, comfort or cleanliness. The fragrance industry also brings real social and economic value to Europe. I look forward to supporting our members as we navigate political and regulatory change in Europe, showing how fr

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