Colgate s first recyclable toothpaste tube introduced in SA. Source: Google Images
Colgate’s first recyclable toothpaste tube is now available in South Africa. The oral care brand has launched its new Naturals toothpaste range, with packaging composed of a recyclable plastic tube inside a recycled carton box.
100% recyclable packaging by 2025
Most of today’s toothpaste tubes are made from sheets of plastic laminate – usually a combination of different plastics – sandwiched around a thin layer of aluminum. The mix of materials makes it impossible to recycle through conventional methods.
The Colgate Naturals range changes this in South Africa using high-density polyethylene (HDPE), the plastic used to make milk jugs and other plastic bottles that is already widely recycled. The tube has received recognition from the APR (Association of Plastic Recyclers) and RecyClass (an initiative that works on improving recyclability of packaging) which sets recyclability standards for
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