The chapter seeks to have a progressive representation and portrayal of all entities in the media and advertising
The Unstereotype Alliance has launched its Kenyan chapter, the second in Africa after South Africa, in a bid to eradicate harmful stereotypes from advertising and media in the country.
The Kenya chapter will focus on broadening the representation of women and men in traditional roles that perpetuate negative social norms and hinder progress of gender equality.
The Unstereotype Alliance is convened by the UN Women, the United Nations entity for gender and women’s empowerment.
In a report announcing the launch, UN Women point out that, in Kenya, harmful social norms contribute to increased acceptance of gender-based violence, lack of economic decision-making for women and constricted opportunities in the country’s job market.
Kenya Takes Historic Step To Protect Women in Media
from left to right: Peninah Karibe, Sophie Ikenye and Anne Ngugi.
File
Kenya has become the second country in Africa to launch the Unstereotype Alliance that seeks to broaden the representation of women, and men, in advertising and media, in an effort to curb negative social norms.
The Kenya National Chapter seeks to increase empowered women represented in the media to have impactful influences on both public and private environments.
While the media has for a while highlighted the widening gender imbalance, it has also been guilty of misrepresenting women in terms of the distribution of leadership roles and allocation of space for media coverage.
THE STANDARD By
Jacqueline Mahugu |
December 23rd 2020 at 08:00:00 GMT +0300
Glovo is in over 400 cities worldwide. In Kenya, Priscilla Muhiu (pictured) calls the shots. She is the general manager for Glovo Kenya. She was previously the head of business development and marketing at OLX and head of marketing at Sendy for a year. But in an alternate universe, having studied food science and technology at the university, she would be in a company laboratory checking for the quality of foods as a food technologist. She shares the highs and lows of building her career, making a career switch and what she looks for in employees.
MediaPal emerges as the winner in the Disruptive Marketing category at the MSK awards
Shares
MediaPal has emerged as the overall winner under the Disruptive Marketing (Tech marketing) category at this year’s Marketing Society of Kenya (MSK) awards held at Sarit Centre in Nairobi.
The winning campaign was a partnership between MediaPal, GroupM Africa and United Nations High Commissioner for Refugees (UNHCR) for 2020 Ramadan donation campaign for refugees allowing them to feel like part of the community during Ramadan period.
The advertising technology firm won the award through the use of its innovative advertising format (AdCommerce) that combined the use of programmatic advertising technology putting the Ramadan donation plea Infront of well-wishers online with mobile money technology such as MPesa, Airtel Money allowing online users to make donations instantly on the Ad banner.