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How dating apps have adapted to the pandemic and made romancing safer
As for-profit corporations, should dating apps be taking care of our health?
The pandemic has challenged and changed how most people date and hookup.
âMonogamy is preferable at this time,â said Horacio Arruda, Quebecâs National Director of Public Health, during the height of the first wave. Government-imposed physical distancing measures, stay-at-home orders and other public health initiatives resulted in a shift toward online dating.
Three main ways dating apps have responded to the pandemic
As scholars who study how digital technology is changing dating and relationships, we noticed swift responsesfrom dating app companies when lockdown measures were introduced.
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The pandemic has challenged and changed how most people date and hookup.
“Monogamy is preferable at this time,” said Horacio Arruda, Quebec’s National Director of Public Health, during the height of the first wave. Government-imposed physical distancing measures, stay-at-home orders and other public health initiatives resulted in a shift toward online dating.
Since dating apps were created to help people connect online and then meet in person, how have app companies responded to the pandemic? And what does their role in helping people adjust to this new dating reality mean?
Three main ways dating apps have responded to the pandemic
Tinder has three levels of subscription, Tinder Plus, Tinder Gold and Tinder Platinum, each with different prices. What I hadn’t realised until I started looking into it was that, as well as being linked to the different services on offer, the monthly fee was also linked to age.
I did some research, asking friends, friends’ younger siblings and Facebook groups I’m a member of – an unscientific sample of Tinder users. I asked them to send me a screenshot of the price Tinder was asking them to pay.
In this random group of users there was a clear distinction when it came to Tinder Gold – users aged about 30 were being charged £27.49 or £29.49, while those under 30 were being charged £13.99 or £14.49.