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Bay Area specialty roasters used to scoff at instant coffee. Now, they re making it in droves to meet demand
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Instant coffee from Ritual Coffee Roasters, one of several Bay Area specialty coffee roasters that recently began offering convenient single-serve options.Ritual Coffee Roasters
To most coffee lovers, the word “instant” doesn’t inspire much confidence. But Bay Area specialty coffee roasters are increasingly dabbling in instant coffee and other forms of single-serve coffee, a market that’s exploded in recent years thanks to the K-cup.
Thanks to recent innovations in processing, a cup of instant coffee can actually taste good. Really.