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Aaron Tveit, Jordan Fisher, Jason Alexander & More Raise $1,919,254 for BC/EFA Through Red Bucket Match-Up Campaign

A spirited two-week competition among six of Broadway and Hollywood s most charitable stars raised $1,919,254 for Broadway Cares/Equity Fights AIDS annual National Grants Program. The first Red Bucket Match-Up, an online fundraising campaign which ended Friday, April 16, 2021, supports organizations nationwide that provide lifesaving medication, health care and emergency assistance for those affected by HIV/AIDS, COVID-19 and other critical illnesses. Successfully leading the friendly but fierce competition were Jason Alexander (NBC s Seinfeld, Jerome Robbins Broadway, Merrily We Roll Along), Jordan Fisher (Dear Evan Hansen, Hamilton, Disney Channel s Liv and Maddie ), Kathryn Gallagher (Jagged Little Pill, Spring Awakening), Eric McCormack (NBC s Will & Grace, Gore Vidal s The Best Man, The Music Man), Aaron Tveit (Moulin Rouge! The Musical, USA Network s Graceland, Les Misérables film) and Jenna Ushkowitz (Waitress, Fox s Glee ).

Star-Studded Red Bucket Match-Up Raises Nearly $2 Million for Broadway Cares

Will & Grace), Jordan Fisher ( Glee). Aaron Tveit Joseph Marzullo/WENN Tveit landed in the top spot, raising $174,125, closely followed by McCormack’s $159,250. In addition, Alexander, Fisher, Gallagher, and Ushkowitz each raised more than $100,000. Each of the stars used their social media channels to ask for contributions to their virtual red buckets—a long-standing symbol of Broadway Cares’ fundraising efforts. From live Instagram broadcasts to impromptu musical performances, the six performers courted their fans and followers to help them raise more donations than the other team leaders. Donations were matched by Gilead Sciences Inc., with the biopharmaceutical company ultimately donating $1 million. The Broadway Cares campaign supports organizations helping those dealing with HIV/AIDS, the ongoing COVID-19 pandemic, and other life-threatening illnesses in all 50 states, Puerto Rico, and Washington, D.C.

Broadway Cares/Equity Fights AIDS Launches Red Bucket Match-Up Fundraising Campaign

“The competitive spirit of these actors and the generosity of Gilead will help fill a critical void that’s deepened for local organizations during the pandemic as requests for help dramatically increase and financial support has decreased,” Broadway Cares Executive Director Tom Viola said. “Gilead led the funding of our Emergency Grants for Pandemic Relief last year, ensuring grants that we initially feared wouldn’t be made. While we hoped to be back in theatres fundraising by this time, we’re excited about the opportunity the Red Bucket Match-Up gives us for this year’s National Grants Program.” Last May, Gilead Sciences offered $1 million to help Broadway Cares award Emergency Grants for Pandemic Relief. They were joined by M‧A‧C Viva Glam, ViiV Healthcare, and the P. Austin Family Foundation. Broadway Cares’ supporters helped raise another $250,000, matched by Gilead, to provide $2 million in emergency grants.

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