linkedin TBWA\India has announced the launch of Weapon , a data practice that aims to solve growth problems and challenges for brands. According to a statement, Weapon brings TBWA\ s disruption alive with a mix of creativity and data. The agency has appointed Vishwajit Vyas as head of the practice. He joins from Automation Anywhere, a robotic process automation company. Govind Pandey, CEO, TBWA\ India, said, “TBWA is on a continuous journey to find new avenues through which we can deliver disruptive growth for our clients. Weapon is our way to be strategic partners to our clients throughout the value chain. Our deep consumer focus, cultural creative design – now combined with our expertise in data-led insights and execution – is critical in framing and answering the key growth questions that every CEO has.”
TBWA\India launches data practice Weapon; appoints Vishwajit Vyas as head of the practice
Vyas joins from Automation Anywhere, a leading robotic process automation company
Vishwajit Vyas
TBWA\India has launched its data practice âWeaponâ which is designed to solve key growth problems and challenges CEOs grapple with. Weapon brings Disruption® alive with a mix of creativity and data to solve the growth, profitability and efficiency challenges of todayâs organisation in an increasingly complex and ever-changing business landscape.
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The practice will be headed by Vishwajit Vyas who joins from Automation Anywhere, a leading robotic process automation company. Prior to this, he spent five years working at Mu Sigma, the leading big data analytics and decision sciences company, across many roles spanning delivery, product and strategy, and the founderâs office. Vishwajit has a BS in El
Click on the Image to watch the TVC.
JSW Paints, an environment-friendly paints company and part of JSW Group, launched its new marketing campaign
âSachche Rangâ this month. The campaign features brand ambassador Ayushmann Khurrana and aims to make a disruptive statement on the issue of lack of price transparency prevalent in the Indian paints market. The 360-degree integrated campaign offers a completely new canvas to the JSW Paintâs Any Colour One Price brand promise.
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The new JSW Paints TVC campaign is an anthology of three video advertisements recreating popular home painting scenarios. Khurrana as the main lead interrupts the painting exercise to create awareness about the lack of pricing transparency while buying paints, which makes home painting a costly affair.
Any colour, one price, says JSW Paints; takes cheeky jab at Nerolac, Asian Paints
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The paints marketer makes the case for transparent pricing by upending the industry standard of variable prices across colours. People donât necessarily scrutinise the cost of each shade while painting their homes. Itâs a small thing which gets hidden, and weâre bringing attention to it, says Govind Pandey, TBWA Indiaâs CEO.
Pandey was talking to us (afaqs!) about his agencyâs latest work for JSW Paints. It focused on the brandâs âany colour, one costâ philosophy, while gently ribbing category leaders Kansai Nerolac and Asian Paints on âthe fact that they havenât talked about the price.â
JSW Paints launches new campaign Sachche Rang featuring Ayushmann Khuranna adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.