Operator
Good day, and thank you for standing by. Welcome to the Cohu, Inc. First Quarter 2021 Financial Results Conference Call. [Operator Instructions]
I would now like to hand the conference over to your speaker today, Jeff Jones, Chief Financial Officer. Please go ahead.
Jeffrey Jones
Vice President of Finance & Chief Financial Officer
[Technical Issues] and welcome to our conference call to discuss Cohu s First Quarter 2021 Results and Second Quarter 2021 outlook. I m joined today by our President and CEO, Luis Muller. If you need a copy of our earnings release, you may access it from our website at cohu.com or by contacting Cohu Investor Relations. There s also a slide presentation in conjunction with today s call that may be accessed on Cohu s website in the Investor Relations section. Replays of this call will be available via the same page after the call concludes. Now to the safe harbor. During today s call, we will make forward-looking statements reflecting managem
Because of this, sales at some rural businesses have boomed. We are seeing a revitalization of rural, led by millennials, Hal Lawton, the CEO of a $22 billion agricultural retailer, told CNBC.
Millennials are increasingly fleeing the city in pursuit of country life, and it s boosted sales at some rural businesses.
In an interview with CNBC s John Cramer on Monday, the CEO of Tractor Supply, which sells agriculture, home-improvement, and pet-care products, said a new group of millennial shoppers had helped boost sales in the most recent quarter. We are seeing a revitalization of rural, led by millennials, CEO Hal Lawton told Cramer. We saw a 4 point sales penetration change last quarter with the millennial cohort. Sales penetration is a measure of how big a portion of the market a business controls.