Description
THE BRIEF: Burger King has spent years removing preservatives, coloring and flavors from artificial sources out of their food… but you’d never know it. Because before you bite into a Whopper, you see a 20-year old brand identity that screams convenience, not craveability. The challenge is, how do you turn Burger King’s bold, flavorful, irreverent personality into a brand identity without sacrificing ‘Have it Your Way?’
THE CREATIVE IDEA: Inspired by the 1969 and 1994 identities (and some late nights with Chicken Fries), we revamped the Burger King brand to be a model of taste-first design, with a pared down style that shines on digital, small screens and across the full Burger King experience.
Snaking queues await Burger King fans at new Barrow branch
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