Coca-Cola the latest global brand to Adopt a Park in Brazil rainforest Reuters 4/28/2021
By Jake Spring
BRASILIA, April 28 (Reuters) - Coca-Cola Co on Wednesday agreed to sponsor a protected reserve in the Amazon rainforest, joining beer maker Heineken and a growing list of global corporations signing up to the Brazilian government s Adopt a Park program.
Environmentalists say that the program, launched by the right-wing government of President Jair Bolsonaro this year, amounts to greenwashing, or a cosmetic move aimed improving the government s image, at a time when deforestation is soaring.
Acting via its Brazilian subsidiary, Coca-Cola is the eighth company to join the program by adopting the Javari-Buriti Area of Relevant Ecological Interest for 658,850 reais ($122,109) for a period of one year.
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