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Improving user loyalty and retention through data-informed approaches Many publishers in Asia are running initiatives to gain a better understanding of their readers and drive higher loyalty and retention. At WAN-IFRA’s 2021 Asian Media Leaders eSummit, leaders from the South China Morning Post, Singapore Press Holdings, MediaCorp, and REV Media Group shared their perspectives on using a data-informed approach to evolve their business and better serve every reader. | April 14, 2021 By Eleanor Katharine Yeo The discussion was moderated by Abhishek Marla, Customer Success Manager of Chartbeat, Asia. He was joined by Korey Lee, VP of Data in South China Morning Post, Hong Kong; Chung Lyn-Yi, Supervising Editor of CNA Digital, MediaCorp, Singapore; Christopher Lim, Digital Editor of The Business Times, Singapore Press Holdings, Singapore; and Dominic James Loh, Head of Commerce & Optimization of REV Media Group, Malaysia.

Hong kongEleanor katharine yeoAbhishek marlaKorey leeChung lyn yiDominic james lohSouth china morning postMedia groupSingapore press holdingsEleanor katharineCustomer success managerSupervising editorChristopher limDigital editorBusiness timesஹாங் காங்