Credit: Fenty Beauty
Shop top-rated makeup for the eyes, lips, and face from Fenty Beauty by Rihanna.
Rihannaâs Fenty Beauty launched in Sephora in 2017 and received ample praise for its wide shade ranges in foundations and concealers. Popular complexion products, like the Pro Filtâr Soft Matte Longwear Foundation, Pro Filtâr Soft Matte Powder Foundation, and Pro Filtâr Instant Retouch Concealer, each come in an impressive 50 shades ranging from very fair neutral to very rich with neutral undertones. Other highly-rated products from the brand include the Killawatt Freestyle Highlighters and Stunna Lip Paint Longwear Fluid Lip Color, which come in a beautiful selection of colors for the cheeks and lips, respectively. More into skincare? You can also shop Fenty Skin.
Courtesy Fenty Beauty
In November 2015, Kylie Jenner launched three lip kits. The kits, consisting of a lip pencil and liquid lipstick available in a pinky nude, a beige neutral and a deep brown, sold out almost immediately.
Jenner’s wasn’t the first celebrity beauty brand to launch. In 2009, Australian model Miranda Kerr founded Kora Organics, while actor Drew Barrymore launched Flower Cosmetics in 2013. But Jenner’s was the first to leverage the reach, engagement and influence of its founder in the social media era. Nearly six years later, the lip kits have evolved into a full makeup and skincare brand and in 2019, she sold 51 per cent of her business (at a valuation of $1.2bn) to Coty for $600m.
The biggest skincare ingredients trends for 2021
There are new ingredients taking centre stage for 2021 and some may surprise you!
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The top skincare ingredients shoppers should look out for in 2021 have been revealed.
It s no surprise that most of us have all gotten on top of our skincare routines during lockdown because there is not much else to do- and what better way to start with some crucial ingredients specific to our skin.