âNot A Marketing Momentâ: Brands Increase Support For AAPI Causes Through Donations And Dialogue
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In the wake of recent attacks against Asian Americans, including the Atlanta-area spa shootings that left eight people dead, corporations have increasingly sought to speak out against anti-Asian racism.
Just last week, Bank of America expanded its $1 billion program to advance racial equality, pledging $1.25 billion and including the Asian American and Pacific Islander (AAPI) community. And last month, GoFundMeâcreator of the now viral #StopAsianHate hashtagâlaunched the AAPI Community Fund, raising more than $5 million from brands such as YouTube, Airbnb and Panda Express along with other donations from more than 44,500 people. Monetary commitments have also been made to various organizations by Etsy ($500,000), Nike ($500,000) and Peloton ($100,000).
LA FUNDACIÓN EAST WEST BANK SE PARA CON LA COMUNIDAD AAPI EN TIEMPO DE NECESIDAD el-observador.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from el-observador.com Daily Mail and Mail on Sunday newspapers.
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The financial Bank of America announced that it has increased its $1 billion, four-year commitment to advance racial equality and economic opportunity to $1.25 billion over five years. This effort further accelerates work already underway to address racial equality and opportunity through direct actions, investments and work to catalyze similar efforts across the private sector.
To date, the company has made more than $350 million in various investments from its initial $1 billion four-year commitment, announced in June 2020, across its primary focus areas of health, jobs/reskilling, affordable housing and small business. Additional funds announced today will further support investments to address racial justice, advocacy and equality for people and communities of color, including those of Asian descent, Bank of America notes.
The FINANCIAL - Bank of America Increases Commitment to Advance Racial Equality and Economic Opportunity to $1 25 Billion finchannel.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finchannel.com Daily Mail and Mail on Sunday newspapers.
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A series of shootings at three spas in the Atlanta area on Tuesday left eight people dead, and authorities have identified six of them as women of Asian descent, according to the Atlanta Journal Constitution. A 21-year-old white man, Robert Aaron Long, is in custody and has reportedly confessed to the crimes.
Long drove tens of miles from one spa in a suburb across the Atlanta metro area to attack two other spas, according to officials. NPR reports that Long is believed to have previously visited the spas he attacked.
With reports of hate crimes against Asian Americans rising sharply over the past year, the attack prompted a strong and emotional response across the country, including Southern California.