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Winning the bronze for Best eCommerce Campaign – B2C at
MARKETING INTERACTIVE’s Asia eCommerce Awards 2020 is ClickMedia with its clients Friso for the campaign “Rescue summer with Friso”. First introduced in the 1960s, Friso has grown to be a leading global infant nutrition brand available in over 25 countries. However, Friso’s number one ranking on Lazada is being challenged in addition to a decrease in share of voice. In light of the situation, ClickMedia knew that it is crucial for Friso to acquire new customers and increase its brand awareness by dialing up Friso’s attributes.
Challenge
In Vietnam, mum and baby is a highly competitive category with low consumer loyalty. On the ecommerce front, the fight is even more ferocious as each player attempts to attract consumers with attractive deals, promotions and add-ons. With the absence of a strong connection between Friso and its consumers, the journey towards winning the e-commerce battle and mum’s trust via