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Heineken, The Coca-Cola Company and the Coca-Cola System in Brazil Announce Redesigned Distribution Partnership
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Investegate |HEINEKEN NV Announcements | HEINEKEN NV: HEINEKEN, The Coca-Cola Company and the Coca-Cola System in Brazil announce redesigned distribution partnership
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Amsterdam, 24 February 2021 - Heineken N.V. ( HEINEKEN ), The Coca-Cola Company and the Coca-Cola System in Brazil have reached an agreement (the Agreement ) to redesign their longstanding distribution partnership in Brazil. The Agreement marks a new milestone in the relationship among the companies; it re-aligns the interests of all parties for the future and builds on a solid historical foundation.
As per the Agreement, expected to become effective mid-2021, the parties will begin a smooth transition of the Heineken and Amstel brands to HEINEKEN Brazil s distribution network. The Coca-Cola System in Brazil will continue to offer Kaiser, Bavaria and Sol, and will complement this portfolio with premium brand Eisenbahn and other international brands. The Agreement allows the parties to better serve consumers and customers in the Brazilian market with a solid portfolio, building on the positive momentum developed over many years of successful collaboration.
Alexandre Ruberti Appointed to Celsius Holdings Board of Directors
BOCA RATON, Fla., Feb. 23, 2021 /PRNewswire/ Celsius Holdings, Inc., (Nasdaq:
CELH), maker of the leading global fitness drink, CELSIUS®, today announced the appointment of Alexandre Ruberti to the Company s Board of Directors. Alexandre brings over 25 years of beverage sales and distribution experience, as well as having recently served as President of Red Bull Distribution Company (RBDC) in the United States, and Executive Vice President of Sales for Red Bull North America.
“We are pleased to welcome Alexandre Ruberti as a new independent director to the Celsius Holdings board,” said John Fieldly Celsius Holdings director, president and CEO. “Alexandre joins Celsius at an exciting time as we continue to outperform the energy drink category in the United States and see massive opportunities globally. The addition of Alexandre complements our board of directors skills and experiences, and we are confid