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Video Amid a reopening of the UK, Mondelez’s Cadbury has released an ad urging people to support their local high street with a loving chocolate purchase that isn’t Cadbury. It is among the many brands looking to kickstart the economy after a prolonged period of lockdown. To hammer home the point it has reworked its ‘Mum’s Birthday’ ad, which depicts a heart-warming scene between the local shop owner and a young girl getting her mum a chocolate birthday gift. As the market leader, the wider For the Love of Chocolate campaign is Cadbury’s effort to drive brand awareness, share a kind message, and show a bit of confidence in its position. It arrives fresh off the back of research from business insurance firm Simply Business showing that UK small businesses have lost nearly £69bn in sales during the pandemic and that 40% have or will close.

United kingdomCity ofJonny parkerColin otooleBurger kingSimply businessBull streetHill streetCocoa amoreCocoa cabanaCadbury gifts directCadbury united kingdomGreat british high streetஒன்றுபட்டது கிஂக்டம்நகரம் ஆஃப்ஜானி பார்க்கர்