August 4 2021, 10:07 am | BY Kim Shaw | No Comments
MullenLowe Singapore has created an immersive 360degree campaign to celebrate the launch of ‘Maserati Ghibli Operanera’, a creative collaboration between the iconic Italian automotive brand and Hiroshi Fujiwara, the founder of Fragment Design and a pivotal figure in shaping streetwear culture.
This is the first time Fujiwara has collaborated creatively in the automotive industry, interpreting Maserati’s iconic Trident brand through a street culture lens.
To launch the collaboration, MullenLowe Singapore looked to break the rules of traditional automotive marketing, treating it more like a work of art or fashion design. Following a global pitch, the team developed a global campaign that takes inspiration from street art and Anime and uses the streets of Tokyo as a canvas and backdrop for much of the promotional activities and creative work.
SINGAPORE - When Mr Eric Tan, 62, joined the queue to get swabbed at a makeshift Covid-19 testing site in Our Tampines Hub, he did not think he would have to stand in line for more than two hours.
The senior citizen, who works at the FairPrice supermarket branch in the hub, said: Though I can handle standing in the line this long, other seniors may not be strong enough to do so.
Mr Tan was among the hundreds of people who queued to get swabbed on Wednesday (May 19) at various testing centres and clinics.
Some were individuals who received SMS alerts that they had possibly been exposed to Covid-19 cases who had visited Jem, Westgate and White Sands malls, while others, like Mr Tan, worked in places where testing was compulsory.
G. Allen Johnson April 27, 2021Updated: April 27, 2021, 8:05 pm
Yeo Yann Yann stars in Andrew Chen’s “Wet Season,” a Singaporean drama by director Anthony Chen. Photo: Strand Releasing
Talented director Andrew Chen’s “Wet Season” is about a high school teacher who is constantly surrounded by people, yet utterly alone.
Ling (Yeo Yann Yann) teaches Mandarin to several disinterested teenagers at a boys school in Singapore, a city-state where English is the main language. Her job-obsessed husband is barely around (there’s no surprise when he is revealed to be having an affair) leaving her to care for her disabled father-in-law.