The Quibi production “#FreeRayshawn,” won Creative Arts Emmy Awards for stars Laurence Fishburne and Jasmine Cephas Jones, in the short-form category.
Much of the the content had previously run on Quibi, but more than a dozen new programs will make their exclusive debut on The Roku Channel. Today s announcement marks a rare opportunity to acquire compelling new original programming that features some of the biggest names in entertainment, said Rob Holmes, vice president of programming at Roku, in a statement. We’re excited to make this content available for free to our users in The Roku Channel through an ad-supported model. We are also thrilled to welcome the incredible studios and talented individuals who brought these stories to life and showcase them to our tens of millions of viewers.”
“We do think this deal represents a great value. Fundamentally, we think that Quibi has created great, high-quality content,” Rob Holmes, Roku s VP of Programming, told
Variety. “It’s a great value proposition for our users… We’re pivoting from Quibi’s SVOD model to an ad-supported model, and this type of new, original content is not usually available for free . We believe in this broader AVOD [ad-supported video-on-demand trend]. At a very high level, we know that our users engage in a very significant way with free content.” With the Quibi deal, “We think this pivot form SVOD to AVOD is really compelling.”
Roku se hace con los contenidos de Quibi para su canal wwwhatsnew.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wwwhatsnew.com Daily Mail and Mail on Sunday newspapers.
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