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San José to Increase Vaccination Rates in Hard-to-Reach Communities by Using Social Media Messengers
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The pilot program is a partnership between Knight Foundation, the City of San José and XOMAD to work with trusted community members through social media to increase vaccinations.
“This program gives us the opportunity to partner with residents to share vital vaccine information with their audiences to ensure we reach as many people as possible,” said Lee Wilcox, San Josè deputy city manager and director of the Emergency Operations Center. SAN JOSE, Calif. (PRWEB) May 24, 2021 The John S. and James L. Knight Foundation and XOMAD have partnered with the City of San José to launch a pilot campaign that recruits residents to use their diverse voices and languages to influence residents in hard-to-reach communities and inform them about the safety and effectiveness of COVID-19 vaccines, so they c
Cable cord cutting threatens public access TV and MRVTV
Cable television subscriptions are declining and it’s jeopardizing Mad River Valley Television (MRVTV), The Valley’s public access television station. According to a new Pew Research Center survey of U.S. adults, the share of Americans who watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021. In The Valley, MRVTV board members have noticed a 7% yearly reduction in cable income over the past two years due to cord cutting. If this trend continues, MRVTV will likely be out of business within the next four years.
“People are cord cutting. They’re dropping cable and choosing to pay for streaming services,” said Rob Perry, executive director of MRVTV. While MRVTV derives some income from donations and sponsors, the majority of MRVTV income comes from a cable grant that supports public, educational and governmental (PEG) access channels.
Tom Lounges
Spring is upon us and it s finally time to get things blooming again in the world of entertainment locally and elsewhere. The year 2020 was a lemon and the old adage when that happens, is to make lemonade. One ready to squeeze back into the local scene is singer/songwriter Dan Lemmon, who reboots his musical projects today April 1.
Four Magellanic penguin chicks, hatched in May, toured the Shedd Aquarium s Oceanarium section to become familiar with the sights, sounds and smells, staff said. Video provided by aquarium staff. The Lemmon Brothers Band is pleased some venues are starting to have live entertainment again, said Lemmon. We start our spring/summer performance schedule with a three-day run at Glenwood Oaks Restaurant (106 N. Main St.) in Glenwood, playing from 6-9 p.m. tonight, Friday and Saturday. There s no cover charge, but I advise making reservations to get a table near the band since seating is still limited by social distancing gui
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