In one corner are the 15 leading Olympic sponsors, many household names like Airbnb, Coca-Cola, Visa, Toyota, Samsung, and General Electric. Together they pay at least $1 billion to the International Olympic Committee, and in the next four-year Olympic cycle the payments could reach $2 billion.
They are joined by Beijing s 2022 Winter Olympics, which opens in just under a year. Sponsors want the Olympic connection, but they risk damaging their brand because of reported human-rights abuses against Muslim Uyghurs, Tibetans and other minorities in China.
In the other corner is a small core of international lawyers and activists. The have branded these the “Genocide Games” and are pressuring sponsors, the IOC, and world sports federations to acknowledge the issues.
Rights groups target sponsors like Airbnb for Beijing Olympic Games
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Rights groups target sponsors like Airbnb for Beijing Games
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