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FX & Hulu Unveil Next The New York Times Presents Installment
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Who Gets to Be an Influencer?, the seventh installment of The New York Times Presents series, is slated to premiere on FX and Hulu in June.
From The New York Times and producer/director Lora Moftah,
Who Gets to Be an Influencer? chronicles the rise of Collab Crib, one of the first mainstream Black creator mansions, documenting their drive to achieve social media stardom in 90 days. It will launch on FX and Hulu on Friday, June 4.
The character-based documentary will capture the influencers as they wrestle with a profound challenge: how can they succeed in a nascent industry that seems tilted to their disadvantage? For a growing number of this in Gen Z, becoming a social media influencer is the preferred path to making it big, and for Black creators, the stakes and hurdles are even higher.
Send tips to aperelli@insider.com or DM me on Twitter at @arperelli. From left to right: Keith Dorsey, Marienor Madrilejo, Rocio Ramirez, and Chris Sawtelle. Jeff Kravitz/FilmMagic/A3 Artists Agency/Collab/ICM Partners/Marianne Ayala/Insider
Leading talent managers and agents help their influencer clients land brand deals, score TV and movie roles, and launch products.
From the biggest stars on TikTok, like Charli D Amelio, to collab groups like The Crib Around the Corner, top creators often have a team helping craft their brand.
In our second annual power list, we recognized some of the top managers and agents who are guiding the careers of TikTok stars in 2021.
Last up was Keara Wilson, who created the mega-viral dance to Megan Thee Stallion s track, Savage. It took me about 30 minutes to choreograph because I kept changing the ending, she told Fallon. . I never expected it to blow up like it did. I just did it for fun, honestly. Then I just kept seeing it grow. Celebrities were doing it, little kids were doing it. It was the best, she continued. Seeing my dance bring joy to people throughout quarantine was definitely the best part.
Prior to the Addison Rae controversy, ET spoke to Kaelyn Kastle, Kaychelle Dabney and Queen Khamyra, members of the Atlanta-based Collab Crib, about being Black creators on TikTok and the cultural appropriation they ve witnessed on the platform.
LinkedIn is updating its product and developing new features with influencers in mind.
Dan Whateley wrote that the platform is launching new tools and a creator mode to help users build a following on the app.
Its investment comes at a time when supporting creators has become key for all social platforms. With creator mode, we are saying, Hey, if you want to start the process of building an audience past your network or you have an audience and you want to showcase your content, make it more in the forefront, we re going to give you a chance to do that, said Keren Baruch, LinkedIn s creator product lead.
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As the TikTok renaissance continues to thrive, one group of content creators is holding their ground in increasingly challenging situations. The star power behind the Atlanta-based Collab Crib is rising above the injustices they ve experienced while on the social media platform.
Kaelyn Kastle, Kaychelle Dabney and Queen Khamyra open up to ET s Melicia Johnson about being Black creators on TikTok, cultural appropriation they ve witnessed, and issues with the app s algorithm that they feel puts them at a disadvantage.