The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from March 11 to April 11.
Brave Girls rose to the top of the list this month after enjoying an impressive 50.82 percent increase in their brand reputation index since March. The group’s total index for April came out to 5,363,544.
High-ranking phrases in Brave Girls’ keyword analysis included “Rollin’,” “climb back up,” and “army president,” while their highest-ranking related terms included “climb back up,” “release,” and “advertise.” The group’s positivity-negativity analysis revealed a score of 83.77 percent positive reactions.
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The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!
The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from March 4 to April 4.
TV Chosun’s “Love Call Center” topped this month’s list with a brand reputation index of 8,246,018, marking a modest increase of 4.27 percent compared to March.
Meanwhile, tvN’s “You Quiz on the Block” rose to second place in the rankings after enjoying a 49.49 percent increase in its brand reputation index since last month. The variety show’s total score came out to 6,694,070 for April.
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