Jason Feifer
Entrepreneur
Lisa Barnett sees a crowded future: more brands, more noise. It s going to be expensive for you to get customers, so how do you get people to care? she says. She is cofounder and president of Little Spoon, a DTC startup that makes meals for kids and babies, and that word care is big to her. For a brand to stand out, Barnett says, it needs to inspire passion – and that means it should treat itself like a movement. It s rooted in a mission, and in solving and changing a reality you’re not happy with, she says. Here s how to make consumers feel that there’s something at stake:
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