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We don t want to go back to normal, because normal wasn t good enough - Bradford plans post-Covid recovery
A social distancing sign in City Park
BRADFORD needs to plan for an economic recovery that will leave the District in better shape than it was before the Covid pandemic Councillors have heard. Yesterday the Chair of the District’s Economic Recovery Board said: “We don’t want to go back to normal, because normal wasn’t good enough.” Professor Zahir Irani, Deputy Vice Chancellor, University of Bradford, was speaking during a meeting of Bradford Council’s Executive, where members were asked to approved The Bradford District Economic Recovery Plan.
Bradford s Covid Economic Recovery Plan has said the district needs to improve people s perception of the area
BRADFORD needs to improve its image to attract new working talent and investment, the district s Covid Economic Recovery Plan has admitted. In the lengthy plan, which sets out how the district will recover from the Covid-19 pandemic, it acknowledges the district needs to improve its reputation to help it bounce back stronger following Covid-19. The Economic Recovery Plan has been put together by a panel of civic and business leaders to set out how Bradford is going to come back from the Covid-19 pandemic, to get the local economy back on track, attract new talent, businesses and investment and improve people s health and lives.